VILLA - Suomalaisesta lampaasta pehmeiksi neuleiksi

Anni Laitinen, Jenni Vanhanen

Finnish wool has attracted more interest and enthusiasm recently than in decades. Craft enthusiasts have discovered yarns made from the wool of Finnish sheep. Numerous new entrepreneurs have entered the industry, and many companies aim for international markets. Finnish wool is already attracting interest in the United States and Japan.

Wool from sheep grown in Finland is an excellent product. Wool is used to make material suitable for various uses. Wool is naturally warm, breathable and dirt-repellent. Wool produced responsibly nearby is an ethical choice. Wool production supports many kinds of entrepreneurship in Finland throughout the entire production chain.

The VILLA book shakes up and refreshes concepts related to Finnish wool. The book takes a peek into the Finnish wool tradition, reflects on the current state and envisions the future, and presents the unique properties of Finnish wool. VILLA highlights experts in the field and new innovations. Between the covers you can find easy and trendy crafting instructions, where Finnish wool is at its best.

The authors of the book, Anni Laitinen and Jenni Vanhanen, have individually and together worked for Finnish wool for several years. Anni is a writer, photographer and typewriter who enjoys doing many things with her hands. Jenni is a textile artisan and handicraft entrepreneur who was chosen Artisan of the Year in 2019 and received the TAITO award in 2020. In the spring of 2021, Anni and Jenni founded the very popular Suomalainen villa website, which brings together wool knowledge and encourages the use of domestic yarns.

VILLA is the most versatile and comprehensive published work on Finnish wool. The photos in the book were taken by Anni Laitinen.